Obama 2012

Obama 2012

The Challenge

Reinvigorate and excite voters whose enthusiasm was waning and who were yearning to rally behind something more active, more promising than HOPE.

The Solution

We were able to encapsulate Obama’s strengths and his opponent’s deficit in a single word: FORWARD.

The Results

The message propelled President Obama to a historic re-election in a tough political environment.


Skills Used

Understanding of Client Messaging and History

Brand Identity

Brand Architecture