Obama 2008

Obama 2008

The Challenge

One of three direct mail agencies selected to help elect the first Black President of the United States.

TheĀ Solution

Developed modeling and targeting technology to an unprecedented degree, enhancing our ability to allocate resources more effectively and target our messaging to voters.

The Results

Our candidate won.

Skills Used

Strategy

Modeling

Innovation

Messaging Strategy

Innovation

Graphic Design

Print Production

Planning & Logistics