Mary Forrest brings more than 16 years of experience in creative marketing and brand strategy to her role as Chief Creative Officer and Co-Founder of Crux, designing solutions to big brand challenges and drawing from expertise in industries including entertainment, music, social media, mobile, digital interactive, consumer packaged goods, beauty, gourmet food, consumer electronics, telecommunications, enterprise software, telematics, and biotechnology.
Mary was previously Chief Strategy Officer at Protagonist, a Brand Energy agency, where she led brand strategy and campaign development and execution for clients such as PepsiCo, Westfield, Living Proof, News Corporation, Tina Brown Live Media, Weight Watchers, Acxiom, Dick’s Sporting Goods, AMP Energy, SoBe Lifewater, and Myspace.
As VP Strategy for Signature Creative, Mary architected interactive campaigns and user experiences for such clients as Viacom/MTV Networks, Mattel, PepsiCo, eBay, Walmart, Target, Neopets, CAA, Thomas O’Brien, and American Eagle Outfitters.
In 2004, Mary founded creative agency Good Eating Fish, delivering creative and consulting services to clients such as Sony Electronics and Sony Pictures Digital, developing brand directives, creative content and website usability standards for SonyStyle.com and Sony.com. She consulted for Network LIVE (a joint venture of AOL, AEG, and XM Radio), where she helped to launch a live online music experience that began with Live 8 and continues today as Control Room, a global event production network. She also consulted for Levity Entertainment Group/The Improv,
focusing on delivering comedy content in the digital space with partner Myspace Comedy.
Mary is also a regular attendee, frequent panelist and occasional moderator at pop culture events such as Comic-Con, WonderCon, and Star Wars Celebration. She co-hosts and produces a comedy/political/pop culture podcast called The Biloon/Forrest Project and performs comedy in a handful of its forms.
And she plays the violin.