Margaritaville TV
The Challenge
Discover and develop a new revenue trajectory for a billion dollar consumer brand.
The Solution
Margaritaville TV: a digital content studio tailored for and marketed to the Margaritaville consumer, with accompanying platform development and distribution plan.
The Results
The digital content studio began acquiring key talent in 2015 and launched in 2016, bringing an array of existing content-creation activities and new content development under one strategic umbrella.