Margaritaville TV

Margaritaville TV

The Challenge

Discover and develop a new revenue trajectory for a billion dollar consumer brand.

The Solution

Margaritaville TV: a digital content studio tailored for and marketed to the Margaritaville consumer, with accompanying platform development and distribution plan.

The Results

The digital content studio began acquiring key talent in 2015 and launched in 2016, bringing an array of existing content-creation activities and new content development under one strategic umbrella.

Skills Used

Brand Strategy

Business Plan Development

Revenue Modeling

Programming Development

Visual Branding

User Experience Design