Hair Obsessions and Confessions
with Jennifer Aniston
The two previous social campaigns we had created built up Living Proof’s awareness and value so greatly that they were able to engage Jennifer Aniston to join the company. We were tasked with capitalizing on that.
To capture the energy of Jen’s joining the company, a program was created, including a web series, social campaign, and UGC contest where fans shared their hair care stories for a chance to meet Jennifer and a session with her personal stylist Chris McMillan.
The progam generated over 250MM impressions. Sales increased five-fold in the first year of the program and continued to rise. And, as of January 2017, Uniliver is in the process of acquiring the company.