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Hair Obsessions and Confessions
with Jennifer Aniston

The Challenge

The two previous social campaigns we had created built up Living Proof’s awareness and value so greatly that they were able to engage Jennifer Aniston to join the company. We were tasked with capitalizing on that.

The Solution

To capture the energy of Jen’s joining the company, a program was created, including a web series, social campaign, and UGC contest where fans shared their hair care stories for a chance to meet Jennifer and a session with her personal stylist Chris McMillan.

The Results

The progam generated over 250MM impressions. Sales increased five-fold in the first year of the program and continued to rise. And, as of January 2017, Uniliver is in the process of acquiring the company.

Total Fans (K)

Impressions (MM)

Award Nominations

Transformed Brand

Skills Used

Brand Strategy

Original Creative Concepts

Community Growth & Engagement

Social Media Management

Facebook Ad Strategy

Facebook App Development

Microsite Development

Digital Design

Copy Writing

Video Production

User-Generated Content