eBay Shop Victoriously
The Challenge
Showcase and support a rebranding campaign for eBay.
The Solution
An immersive, content-rich interacive microsite with video, games, 3-D animation, videos, and top comedians. Seasonal content refreshes. A branded media player that could be easily used and shared, making for seamless content integration and syndication.
The Results
Millions of new visitors to eBay. High conversion rate of “window shoppers” to eBay members. Even The Motley Fool deemed it a winner: “eBay lived up to its new ‘Shop Victoriously’ ad campaign by coming through with better-than-expected earnings. Revenues surged 30% higher to hit $1.89 billion.”