Acxiom AOS
The Challenge
Launch a new, digital consumer data product for a legacy Big Data giant with the promise of one-to-one marketing at scale.
The Solution
A 360° campaign, including style guide, print and digital sales collateral, a New York City Ad Week launch event,
a web site, and presentations for executives at the press event, including live demos of the product.
The Results
Acxiom Audience Operating System (AOS) was successfully launched at Ad Week in 2013 and subsequently integrated into the offerings of LiveRamp, a newly-acquired division of Acxiom that has doubled the company’s customer base, doubled the size of its integrated ecosystem, quadrupled the number of records onboarded per month (to 40 billion), and more than tripled revenue since the July 2014 acquisition.