49ers Levi’s Stadium

The Challenge

Part of the leadership team that led a multi-year effort to develop plans and gain approval for a new $1.3 billion stadium in Silicon Valley.

The Solution

We managed the branding, creation and execution of all stadium campaign-related marketing communications content including, compelling direct mail collateral, web sites, videos, blog posts, fact sheets, community presentations, earned media, social media, events, print advertisements and award-winning TV commercials. Built broad coalitions of community leaders in support of the stadium. Engaged civic leaders and elected officials to enhance the team’s image and manage sensitive issues impacting the organization’s reputation. Created and executed stakeholder outreach and communications plans to maximize visibility of the organization’s community relations and corporate social responsibility programs.

The Results

Our efforts culminated in a 58-42 percent public vote authorizing the project. Levi’s Stadium opened in 2014 and hosted Super Bowl 50 on February 7, 2016.